The Done Collective.

Sydney based dedicated SEO and copywriting specialist moonlighting as a florist.
Lets get it done





Website Audits

Armed with a comprehensive array of tools and expertise, I conduct an in-depth audit of your website’s performance. From scrutinising the foundations of your site structure to evaluating the quality of your content, I cover all the core details.

My objective is to identify areas for enhancement, discover SEO opportunities, and provide you with a comprehensive blueprint for elevating your search engine rankings. Through my SEO audit, you will gain invaluable insights into keyword optimisation, backlink strategies, technical anomalies, and more.


My mission? To captivate audiences, hook their interest, and transform them into die-hard fans.

Meticullously crafting compelling and persuasive optimised content that showcases the unique value of a brand, product, or service. 

Website Maintenance

If you love your website but are struggling with the technical aspects and ongoing health, then delegate the tasks to me!

My website maintenance service offers peace of mind, regular updates, enhanced security, optimised performance, and ongoing improvements for your online presence.

And you don’t have to worry about breaking it again.

Web Design

When it comes to creating a fun and light-hearted website design, I love working with popular platforms like WordPress, Squarespace, Shopify, and Wix. These platforms offer a range of options to bring your vision to life in an engaging and visually appealing way.

Hi, I’m dani

Starting out in 2009 my digital career has seen me grow multiple businesses across various sectors to 6 figure incomes and sustainable growth while providing savings through slashing advertising budgets.

My passion lies with customer service and providing human input in an age when the line between AI and reality is blurred.


Digital Marketing Skills

learning the lay of the land…

What I have learned, is that there is always so much more that I don’t know across all the services that I provide. That is why I invest heavily on my personal and professional development by keeping up to date with what’s going on across the board in digital marketing, seo and website development.

I continue my professional development with being an active member of industry programs and memberships that provide extensive training and coaching in digital marketing and copywriting.

My journey through website design, audits, and copywriting has equipped me with a rich tapestry of knowledge and skills. Creating visually captivating interfaces that blend user-friendliness and aesthetic appeal with functionality and user experience at front of mind.

Website auditing has empowered me to uncover varying opportunities to enhance SEO strategies, and fine-tune website performance.

And lastly but not least, the newest foray into the art of copywriting, I have learned the tremendous impact of words, as I continue to push myself to create unique content that informs, inspires, and incites action. Armed with these expertise, I deliver effective websites, comprehensive audits, and captivating copy that resonates with audiences and cultivates online success. 

  • Web Design
  • Website Audits
  • Copywriting


My Office

Hornsby, NSW

My Email

Call Me

MOBILE: 0416 464 413

Send me a message

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